Name:
Julie Pharr
Julie Pharr
Name:
Julie Pharr
Title:
Associate Dean
Department:
College of Business Graduate Office
Email Address:
Phone:
(931) 372-3600
Office:
Foundation Hall (FNDH) 236-2 / Box 5025
Teaching, Research, and Professional Areas
Bio
Julie Pharr is a Professor of Marketing in the College of Business at Tennessee Tech
University and holds a doctorate in marketing from Mississippi State University (1987).
Dr. Pharr holds professional memberships in the American Marketing Association, Society
for Marketing Advances, Association of Marketing Theory and Practice, Atlantic Marketing
Association, and Phi Kappa Phi. She has published numerous papers in journals and
conference proceedings and currently serves as a review board member of the Academic
and Business Research Institute (AABRI). Dr. Pharr has served and continues to serve
as a marketing consultant to businesses and non-profit organizations throughout the
Upper Cumberland region in the areas of strategic marketing planning, customer service
management, marketing research, and consumer intelligence.
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