Degree Information
A major in marketing teaches students how to manage an organization’s core value-delivery
process by mastering the functions needed to create, communicate and deliver value
to customers.
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A Marketing major focuses on understanding consumer behavior and developing strategies to promote products and services effectively. Students learn about market research, advertising, digital marketing and brand management. Graduates are equipped to create and implement marketing plans that drive customer engagement and business growth. Graduates may work for marketing agencies, the media or with a corporation's internal marketing unit.
Degree
Bachelor of Science in Business Administration
Major
Marketing
Delivery Style
On-Campus
Department Information
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