Digital Signage

Guidelines

When creating your graphics, there are a few things to keep in mind. 

Be brief. Use minimal copy to effectively communicate your message; address "what, where, and when" as concisely as possible.

Include contact information. Include a website URL, phone number, and/or email address in case anyone has questions or would like to find out more.

Keep your text large. People will be walking past your sign, and will seldom stop to stand in front of it. Keeping your text large and easy to read will ensure they can see and understand your message as they pass by!

Be considerate. Not everyone can read at the same pace, nor see with the same acuity. Avoiding curly fonts, keeping your text large, and maintaining good contrast between your background color and font color are all easy things you can do to ensure your content is easily readable from a distance for everyone.

Double-check Tech branding. If you're using the Tennessee Tech logo, or are using official Tech colors like purple or gold, remember to visit the Marketing Toolkit for guidelines on logo usage, helpful color information, and other design details.

Create your files in RGB. When creating .jpg or .png files, remember that they should be in RGB color format. CMYK files will cause your colors to render in an unfavorable way when uploaded to Reach.

If you have questions about any of the following guidelines, let us know! We'd be happy to go over the guidelines with you and help you produce clean, great-looking signage that fits your screen.